If you're interested in being a major player in the movie industry in Nigeria, your investigations should start there.
Yes, to get into a new market or industry and hit the ground running you need to first understudy the market. You need to find answers to make or mar questions that will eventually affect he success or failure of your business? The same applies to new entrants to the Nigerian movies industry.
How would you differentiate yourself and your products?The above are just a few of the questions you need to ask before joining the bandwagon of Nigerian movies producers or marketers in Lagos Nigeria or anywhere else in Nigeria.
Nigeria movies producers have been accused of producing films without substance and practicality. This stems from the fact that many movies made in Nigeria seem to revolve around . . .
| blood money - a situation where people desperately in search of immediate wealth sacrifice fellow humans in spiritual rituals that result in immense wealth for the predator overnightLove portion - a situation where someone in love with another member of the opposite sex consults a medicine man to collect love portion, which he or she then adds to the victims food or drink to compel him or her to fall in love with the predatorAdultery - a situation where a married man flirt about with other women and then ends up with AIDS or GonorheaRituals - A situation where an offended party seeks revenge through the occult |
These scenarios are presented in various formats but all lead to the same thing. The situation is so bad that when you pick up a Nigerian movie title, you can guess at a glance what the story line is. No twists, no turns, no suspense . . . just the same old story.
Nigerian film lovers are asking for more. They see American movies and Mexican soaps and wonder what the problem is. Why can't Nigerian movie producers give Nigerians and the world intelligent movies that move emotions and spark intelligent discussions? Why can't we have movies that tell the human story and dilemma in a language that makes the mind wonder and the soul begging for answers?
Nigerians are very smart people. Intelligence is at our doorstep. Ingenuity is our passtime. The majority of these movies produced in Nigeria do not tell the Nigerian story accurately.
Many Nigerian movies producers have blamed the problem on movie piracy that is rampant in Nigeria. They claim that they cannot afford to shoot expensive films because they will end up in a loss position because of piracy.
Common on!
Good films are not necessarily expensive. It's about planning. It's about creative script writing and complexity of execution. It's about standards.
Nigerians are asking for more. Nigeria movies producers and script writers can do more.
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