Despite the toughening competition, MTN Nigeria still remains the biggest GSM network in Nigeria followed closely by Glo Nigeria (Globalcom).
The Nigeria market is a dream market for GSM operators because Nigerians know how to talk. Men and women who can hardly afford three square meals still
spend a fortune on mobile phones and expensive GSM calls.
Many people the world over did not realize how big the Nigeria market was until MTN made its debut. Since then, potential investors have been scouting
the market to investigate how they can break in big time.
What kept these investors away for so long?
Well, there has been so much worldwide publicity about Nigeria advance fee fraud. The news was so loud that it was deafening. But companies like
MTN realized that Nigeria was a third world economy with over 150 million people. And so, the opportunities that exist here in Nigeria do not exist
in advanced economies where competition is cut throat.
So they took the plunge.
Today, they have reason to celebrate.
To all those who are still doubting the profit potential of Nigeria, ask MTN and Globalcom.
There is money in Nigeria. There are opportunities waiting to be tapped.